Chrysler's Thanksgiving TV ad is all about poetry

When we think of Thanksgiving, turkey and football come to mind. Not poetry.

But Chrysler thinks that America is ready for some really great prose, even if it is almost a century old. The script for its new TV ad is a 1917 poem from Edward A. Guest called See It Through and Chrysler is going to use it to hawk the redone 300 flagship sedan.

As you might expect, the poem is plenty uplifting. To pull heartstrings even more, the ad also features a Muddy Waters score and images of proud owners of the 300 around the Motor City, including Detroit Lions defensive lineman Ndamukong Suh, who was featured in a previous 300 commercial.

"This new ad is a humble Thanksgiving nod to everyone who has believed in Chrysler's resurgence," said Saad Chehab, CEO of the Chrysler brand. "Chrysler has taken Guest's words to heart, 'seeing it through' with sales growth and award-winning products like the best-in-class 31-mile-per-gallon 2012 Chrysler 300. The 300 represents so much more than just our flagship vehicle."

Chrysler points out its sales were up 28% last month compared with the same month last year. Sales of the 300 to individual customers more than doubled, and even Consumer Reports has offered praise for the model's improvement. You'll see the ad during the Lions vs. Green Bay Packers game.