(Coca-Cola)
In 1996, Coca-Cola created a soft drink the company hoped would challenge the reign of Pepsi’s Mountain Dew as the undisputed champion of citrus-flavored, nuclear waste-colored, caffeinated soda.
Coke gave the world Surge, and it was good.
Probably too good. Like other things ahead of their time – Galileo, Wilco’s Yankee Hotel Foxtrot album, Arrested Development, and The Shawshank Redemption – Surge wasn’t appreciated fully until it was gone.
The last cans of Surge were sold in 2001. For the next 13 years, the world was a cold and desolate place. In 2011, a small collection of Surge apostles created the SURGE Movement. It was an organization with a simple mission: Bring back Surge.
That small group of few turned into a mob of 130,000 and on September 15, 2014, that mob’s dream became a reality.
Coke is selling Surge again, exclusively on Amazon. The new Surge comes in a 12-pack of 16 oz. cans for $14.00. Having not tried it (yet), it’s impossible to know if the recipe has been altered. However, the grams of sugar contained within seems promising.
“This will be a great learning experience for us and a refreshing opportunity for fans,” Wendy Clark, Coke’s president of North America Sparkling & Strategic Marketing, said in a statement. “Future plans for the brand will depend on the level of excitement exhibited by fans across the country.”
Did you hear that, America? The future – Surge’s future – depends on YOU. Don’t take this responsibility lightly. Second chances for sodas don’t come around often. Just ask Crystal Pepsi.
Surge is back. Do the right thing and keep it here.
