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Los Angeles

Kaley Cuoco joins Shatner in Priceline ads

AP
Kaley Cuoco of 'The Big Bang Theory' joins William Shatner to pitch Priceline in this ad.
  • Kaley Cuoco of 'The Big Bang Theory' joins William Shatner in Priceline ads
  • First ad is available to view now
  • They will produce several more, aimed at a younger audience

LOS ANGELES (AP) — William Shatner is getting a new Priceline ad co-star: Kaley Cuoco of CBS' "The Big Bang Theory."

In an upcoming campaign for the online travel services company, Shatner's Negotiator reveals a daughter, played by Cuoco. She's been schooled since childhood in the art of — what else? — deal-making, and now is ready to join dad in pitching Priceline.

Cuoco, 27, said the 81-year-old Shatner has made Priceline "cool," but the company wants to update its message for younger consumers.

The actors taped a pair of spots for the ad campaign that begins Jan. 14, with plans for two more ads to be shot this summer, Cuoco said. The first spot is available on YouTube starting Wednesday.

She and Shatner turned out to be a good comedic match and had "way too much fun" making the spots, Cuoco said. Shatner returned the compliment, calling her "quite a talent."

Then there's the connection between Shatner's "Star Trek" history and Cuoco's role on the geekfest sitcom "Big Bang Theory."

"The nerdy factor, the Trekkie stuff, it goes with 'Big Bang' and it all worked together," she said.

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