Dallas Mavericks owner Mark Cuban wears T-shirts and speaks his mind. So he did when he was on ESPN's First Take, Skip Bayless' primary scream venue.
The topic: The NBA Finals, which the Miami Heat won last night against the Oklahoma City Thunder, with LeBron James winning Finals MVP.
"You guys like to talk in complete generalities where no one can question you," he said early. "You don't ever use facts; you don't ever use substance."
Then it got heated.
"You guys were just talking about, 'Miami wanted it more last night.' That is just such horse you-know-what," Cuban told Bayless. "There's no such thing as — it's not that Oklahoma City don't want it more. I think Miami was better prepared to play the game than Oklahoma City in terms of adjustments and changes."
Then it got more heated.
"LeBron played harder than Kevin Durant did for four straight games," Bayless said.
"That is the most ridiculous thing that any sports writer has ever said," Cuban retorted.
That comment comes around the 2:10 mark in a nearly 7-minute video (above). It only gets better.
Reid Cherner has been with USA TODAY since 1982 and written Game On! since March 2008.
He has covered everything from high schools to horse racing to the college and the pros. The only thing he likes more than his own voice is the sound of readers telling him when he's right and wrong.
Michael Hiestand has covered sports media and marketing for USA TODAY, tackling the sports biz ranging from what's behind mega-events such as the Olympics and Super Bowl to the sometimes-hidden numbers behind the sports world's bottom line.