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EXPERIENCE
Spirits

These exclusive spirits are only available in duty-free stores

Jonah Flicker
Special for USA TODAY
The ever popular Jameson Irish Whiskey launched a travel retail exclusive last year called the Deconstructed Series ($42). This trio of whiskeys focuses on the elements that go into classic Jameson: Bold is influenced by pot still whiskey, Lively is influenced by grain whiskey, and Round is influenced by the barrels in which the whiskey is aged.

Some of the best deals on spirits to be found are in duty-free stores largely at airports around the USA, and the world. But this is not necessarily because of the lack of duty, or taxes, imposed on the price of alcohol at these retail outlets. In fact, nowadays you can often find cheaper bottles at local liquor stores or online. But spirits brands often release travel retail exclusive offerings, and for aficionados of fine whiskey, vodka, cognac, tequila or gin, that’s where the value lies.

“Global travel retail is a $65 billion industry, with some 1.1 billion customers,” says John Kilmartin, vice president, Global Travel Retail at Patrón Spirits International. The concept was born in 1947 in Ireland, when the first duty-free shop opened at Shannon Airport. Since the days of this small kiosk, the industry has obviously grown a great deal. According to Kilmartin, if global travel retail were a country, it would be Patrón’s second biggest market.

“Travel retail provides a unique opportunity for brands to engage with consumers from across the globe,” he says. “It’s a chance for brands to truly communicate and demonstrate their heritage, values, position, uniqueness and personality.” That’s where the travel retail exclusive concept comes in. Yes, it’s a marketing ploy, but it’s also a chance to try that particular 12-year-old whiskey aged in two different casks with just a hint of peat that you’ve been dreaming about. Plus, the packaging often looks impressive. And if nothing else, travel retail exclusive spirits make great gifts for whomever it is you are going to visit.

Browse the gallery above to learn more about some of the travel retail exclusive spirits that are available around the world now.

Plus, see the latest whiskey releases below.

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