Ask Matt: How can you profit from Pokémon Go?

Q: Can I profit from Pokémon Go? 

A: Move over Angry Birds and Kim Kardashian Hollywood! There's a new mobile game sensation: Pokémon Go.

Pokémon Go, a game that runs on smartphones to superimpose images of fictional creatures on a view of the real world, is a big win for Nintendo and its investors so far. The game urges players to locate these on-screen creatures by exploring their city or nearby areas. Billions of dollars of market value have been added to Nintendo shares traded in Japan as well as the American Depositary Shares (ADS) of the stock traded in the U.S. since the game was unleashed in the U.S. last week. Nintendo shares are up more than 30% this year giving the company a market value of north of $25 billion.

Investing in Nintendo's ADS (NTDOY) is the obvious play, but also a risky one. The company's revenue has been falling for years as it has failed to achieve the financial success of past consoles like the Wii and Nintendo DS handheld. Analysts rate the stock a "hold" and think the stock is already trading for 14% more than what it's worth. It's unclear if this is a lasting phenomenon. What could last, though, is the popularity of augmented reality. Companies like Microsoft (MSFT), Alphabet (GOOGL), Facebook (FB) and Vuzix (VUZI) are players in this emerging area.

USA TODAY markets reporter Matt Krantz answers a different reader question every weekday. To submit a question, e-mail Matt at mkrantz@usatoday.com or on Twitter @mattkrantz.