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Cosmetics

How to get the 'no makeup' look

Cara Kelly and Erin Jensen
USA TODAY

Want to look like you woke up Flawless?

The "no makeup" look is on every screen we see, but it's not as if all of these celebs are rolling out of bed and stepping heel on the red carpet or running to Trader Joe's completely cosmetics free.

Kendall Jenner rocks the look in L.A.

To get the deets on how to achieve this fresh-faced look, we chatted with Achelle Dunaway, the Global Artistic Director for the affordable cosmetics line e.l.f. Dunaway, who has been with the brand for more than a decade, says the new trend is in-line with the movement toward self-acceptance.

"(The look is) really just empowering of loving you and feeling confident in you and not having to change the way you look," she says.

Embrace serums, moisturizers and primers.

These help lay a great foundation on which to build your look. Dunaway suggests pausing a minute between applying all three to let each seep into your skin. So scroll through Instagram, check out the latest Snapchat filter and chill.

She also says that in addition to making your skin look flawless, primers preserve your look for longer.

Apply a lightweight foundation.

This will let your natural beauty come through.

Highlighting is key.

While thumbing through the month’s read for Emma Watson’s feminist book club, you highlight the words that you want to stand out. The same concept applies here.

Keep your eyelids natural.

“I sort of like the contrast, matte all over the eyelid and metallic on the inner tear duct,” advises Dunaway. “(It) gives you that well-rested look that is so key for all of us.”

America Ferrera sports minimal makeup in June.

Pump up your lash volume.

Dunaway says adding a few individual lashes on the outer tip of your eye will “give this cat eye look without having to do a heavy eyeliner.” Just a few lashes will really open your peepers.

Be playful with your pout.

If you’re really committed to the look, keep your kisser neutral. But Dunaway says this look also pairs nicely with the colors and lip lacquers of the moment. See more of those here.

Use a setting spray.

“(A setting spray) is like a hair spray for your face, which is basically helping set your makeup,” says Dunaway. Just a few sprays will lock in your look.

Before heading for the beauty aisles, take a look at these products that will help you achieve the latest trend in beauty.

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