Let them have cake: Starbucks offers birthday Fraps
Happy Birthday, Frap. You are now old enough to know better but still young enough not to care.
So what are you doing to celebrate? Any big plans?
Ah, Starbucks is offering a limited-time Birthday Cake Frappuccino from March 26-30 for customers.
How decent of you, giving back to your fans for about 85 hours.
The drink is a vanilla bean and hazelnut beverage topped with raspberry-infused whipped cream, the company says.
Fast forward 20 years, and the Starbucks Frappuccino is offered at locations in the United States and Canada, with flavors including cinnamon dolce, caramel flan, green tea, tiramisu and vanilla bean.
"When you think about it, 20 years ago, the business, Starbucks hadn't launched into a whole host of warm weather markets. We were reliant on the holiday season," said Dina Campion, a 20-year employee of the coffee giant, in a statement. "With Frappuccino, we were able to level out the dips in store traffic in the summer."
Starbucks CEO Howard Schultz said in his book that they "were so confident of our product that we didn't even test-market it."
That was a bit risky. But it seems to have worked out just fine.
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