Obama likes Facebook to announce immigration speech

It's not every day that a president makes a major announcement on social media.

President Obama took to Facebook on Wednesday to announce his rollout plan for new immigration executive orders.

"This was an opportunity for us to reach hundreds of thousands, if not millions of people," said White House spokesman Josh Earnest.

In the video, also posted on the White House website, Obama said he will give a prime time immigration address Thursday, and follow it up with an event Friday in Las Vegas.

Earnest reported: "In under an hour the video reached more than 1.2 million users on Facebook — 227,000 people had viewed it, another 12,000 people had shared it. So this is a pretty effective way of the president communicating with the American public."

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