In this new commercial for UGG boots, New England Patriots quarterback Tom Brady walks along a Boston beach with his dog, Lua.

He says: “This is what it all comes down to. This is what all the hard work is for.” At first I thought he was talking about playing for a championship, but no, it appears that all the hard work is for wearing warm boots while walking with his dog on the beach with plinking, dramatic piano music playing in the background.

And yes, Peyton Manning may have the TD record, but Tom Brady has this new commercial. That’s what all the hard work is for right there.

I like those gloves, though!

Courtesy of UGG