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Madison Bumgarner

'Chevy guy' gaffe turns into big truck promo

James R. Healey
USAToday
Chevrolet’s new “You Know You Want a Truck” video focaus groups suggest that a truck can make you cooler and sexier.

Chevrolet not only said kind things about its regional official who stumbled through the Wednesday night World Series MVP presentation of the brand's mid-size truck, it's turned his flustered phrase into a promotion.

Chevy cranked up a pitch it calls, "You know you want a truck with technology and stuff."

The item, posted Thursday on the Chevy Trucks YouTube channel and Chevy.com, celebrates the "all-new midsize Chevrolet Colorado, which comes standard with a lot of 'technology and stuff'."

It's a kind-hearted spoof of Rikk Wilde, Chevrolet's zone manager for Kansas City, and a lifelong Royals fan. He was understandably upset that his Royals lost the final game to the San Francisco Giants.

And it wouldn't be far-fetched to suggest Wilde also was nervous about doing a live TV handover of Colorado keys to Madison Bumgarner, 25-year-old left-hander whose prowess on the mound had commentators searching for superlatives. Bumgarner had just won the World Series MVP award.

A new Chevy comes with that.

Wilde looked down at his notes often, spoke haltingly and explained to the pitcher that he'd like the Colorado because it has "class-winning and leading, you know, technology and stuff."

Wilde's halting presentation has become big-time fodder on social media, at #ChevyGuy, and at Chevy's #TechnologyAndStuff.

The publicity item posted by Chevy links to the video, at the top of this story, showing "real people" discovering their "inner truck guy" as they realize the Colorado has the "technology and stuff customers want and need" -- and that truck guys have the most awesome pets.

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