The biggest winner of the NFL season opener wasn’t Marshawn Lynch, Russell Wilson, Aaron Rodgers or Richard Sherman, it was a Cincinnati Bengals running back that hasn’t taken a snap since 1991.

Ickey Woods, everybody’s favorite NFL one-hit wonder, broke out his famed Ickey Shuffle in a Geico commercial that debuted Thursday night and stole the show. “Gonna get some cold cuts today” is going to be the new “discount double-check.”

In his rookie season of 1988, Woods rushed for 1,066 yards and an AFC-high 15 touchdowns. Those scores were punctuated with his dance, which became a national phenomenon when the Bengals marched all the way to Super Bowl XXIII.

Though the Super Bowl is five months away, it’s hard to imagine any commercial on that night being better than this one.