Advertisement

The fans have spoken.

This year's Ad Meter overall winner, plus category favorites, are here! See below to check out what ads stood out in 2024.

Thanks for registering!

You are now an official USA TODAY Ad Meter panelist. You'll take part in a tradition spanning more than three decades, rating the best commercials of the Big Game. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count, so be ready on game day!

Heinz, LG, Acura unveil Super Bowl 50 ads

Courtesy of Heinz

Courtesy of Heinz

Heinz’s Super Bowl 50 commercial features its most famous product and a whole lot of cute doggies. “Wiener Stampede,” which will air during the third quarter, was created by agency DAVID Miami and stars a bunch of dachshunds (get it: hot dogs). With Harry Nilsson’s version of “Without You” playing in the background, the pups make a mad dash for a bunch of people—including a kid in a ketchup packet outfit—dressed up like bottles of several different varieties of Heinz.

Click here to register for Ad Meter.

Here’s an extended cut of the ad, which is part of Heinz’s “Meet the Ketchups” campaign:

Liam Neeson and LG team up

Liam Neeson stars in LG’s first ever Super Bowl commercial, which touts the electronics company’s new line of OLED TVs. Jake Scott, who last year helmed the Ad Meter-winning spot “Lost Dog,” directed The futuristic spot.

“My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” Neeson said in a statement. “He represents that inner appeal, that curiosity we have to find out about the future.”

Diamond Dave introduces Acura’s NSX

“What He Said,” Acura’s 30-second Super Bowl spot, begins with Van Halen lead singer David Lee Roth’s isolated vocals blaring as the 2017 NSX takes shape. Soon, “Runnin’ With the Devil” kicks in as the sports car’s engine fires up. Simple and effective. Take a look:

More Ad Meter