First Apple store In South America opens in Rio de Janeiro

Customers cheer as employees run past.

Customers wait to enter the store.

Employees celebrate in front the store.

Kids sit at the children's table in Brazil's first Apple retail store. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup.

Customers attend a workshop inside the store.