Chevrolet renews Major League Baseball sponsorship

Chevrolet has renewed its Major League Baseball sponsorship, a partnership that dates to 2005.

Under the deal, Chevrolet will continue to be the Official Vehicle of Major League Baseball and becomes the Official Automotive Sponsor of USA Baseball’s Play Ball initiative — a collaborative effort to encourage youth participation in baseball and softball.

This sponsorship agreement gives Chevrolet the ability to promote its logo along with the MLB logo as it promotes youth baseball and allows Chevrolet to present two of baseball’s most prestigious awards: the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award.

“Chevrolet’s partnership with Major League Baseball is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level through the support of hometown teams at both the professional and youth levels,” Paul Edwards, GM's U.S. vice president of Chevrolet marketing, said in a statement.

The three-year agreement announced today is shorter than two prior five-year agreements.