Lego's newest figure: A hip-looking stay-at-home dad

With Lego Star Wars becoming a TV series and Lego Batman getting his own movie next year, maybe screens will soon feature the toy giant’s newest figurine: Lego stay-at-home dad.

The block company’s Lego City introduced a version of its iconic yellow minifigure at this year’s New York Toy Fair meant to reflect the nation’s roughly 2 million dads who don’t work outside the house.

Sporting blue jeans, red flannel and a beard, the toy could be misconstrued for a Lego lumberjack figure (or perhaps a Lego guy from Portland) if not paired with a stroller and office-attired mom. The company introduced its first minifigure in a wheelchair last month.

“We need to stay in tune with the world around us,” Lego Systems president Soren Torp Laursen told Fortune. “We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”

While Mattel’s Barbie received attention for updating its dolls to reflect many women’s body types, Fortune noted that Lego has met gender-related criticism in the past.

A line called “Lego Friends” aimed at girls featured playsets with hair salons and shopping malls deemed too stereotypical for girls. The line later broadened to feature outdoor activities like archery.