Why media firms take 360 very seriously

LOS ANGELES - You've probably heard Facebook co-founder Mark Zuckerberg talking about how 360 virtual reality is going to be a huge part of the social network's future.

Or that YouTube has predicted that more folks will watch mobile video than TV by 2020, fueled, in part, from the rise of 360 degree, virtual reality video.

So how about big media? Why are so many firms bullish on the possibilities of VR?

USA TODAY editor-in-chief David Callaway offers his perspective on this #Talking Tech podcast. Click the link below to listen, and don't forget to subscribe to the show on iTunes.