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Budweiser's 'Puppy Love' crowned Ad Meter 50 for 50th bracket champion

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Alan Siegel

February 3, 2016 12:45 pm ET

Courtesy of Budweiser

Courtesy of Budweiser

In honor of Super Bowl 50, USA TODAY has picked the 50 greatest commercials in Super Bowl history, and the top 32 ads are squaring off, NCAA Tournament-style.

Click to vote in 2016 Ad Meter now!

The Ad Meter 50 for 50th votes have been tallied and the winner is: Budweiser’s “Puppy Love.” The No. 3 seed in its region, and also the 2014 Ad Meter champion, the spot is one of the most beloved commercials in Super Bowl history. In the final, it defeated No. 5 Replay, another Budweiser ad.

Directed by Jake Scott, “Puppy Love” stars a golden Lab puppy that makes friends with a Budweiser Clydesdale. The spot was so successful that it spawned a sequel, “Lost Dog,” which proceeded to finish first in last year’s Ad Meter.

Here’s “Puppy Love”:

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Watch comedian Bill Bellamy and ad executive Chuck Meehan break down each region: Region 1 | Region 2 | Region 3 | Region 4

Note: To choose the 50 greatest commercials in Super Bowl history, we used a number of factors, including: Ad Meter results, influence on the ad industry, historical resonance, cleverness, originality, and poignancy.