Amazon drops Prime membership to $73 for the weekend
SAN FRANCISCO - Amazon will drop the price of a Prime membership to $73, down from $99, this weekend.
The reduction is to celebrate Amazon winning two Golden Globe awards for its series Mozart in the Jungle.
The promotion will run from 9 PM Pacific time Friday through 11:59 local time Sunday night, the company said.
Amazon is also allowing anyone to stream both the first and second seasons of the series for free over the weekend.
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Amazon Prime offers free two-day shipping on millions of items purchased through its website, as well as free access to services including Amazon Video and Amazon Music.
Mozart in the Jungle is a comedic drama set in the New York classical music scene.
The series won the 2016 Golden Globe award for best musical or comedy series. Its lead star, Gael García Bernal, won for best actor in a musical or comedy series.
Given for excellence in film and television, the Golden Globes are awarded by the Hollywood Foreign Press Association. This was the 73rd annual award, hence the $73 price tag.
This isn't the first time Amazon has offered a special Prime price to celebrate winning awards for its programming. In September, it made Prime memberships available for $67 when it won five Emmys for its show Transparent in the 67th annual Emmys.