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The fans have spoken.

This year's Ad Meter overall winner, plus category favorites, are here! See below to check out what ads stood out in 2024.

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You are now an official USA TODAY Ad Meter panelist. You'll take part in a tradition spanning more than three decades, rating the best commercials of the Big Game. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count, so be ready on game day!

Watch the 10 highest-rated Super Bowl commercials in Ad Meter history

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We’ve already reviewed all 26 Ad Meter-winning Super Bowl commercials. Now it’s time to focus on the cream of the crop. The 10 highest-rated spots in the history of the competition are similar in one way: Every last one is funny. (Or at least attempting to be funny.)

All but three _ “Pepsi vs. Coke drivers in diner,” “Frozen Tundra” and “Chevy Chase gets fired from ad” _ finished first in the Ad Meter. (Those three placed second.) As you can see below, Pepsi’s ads from the 1990s were incredibly well-received. Six are on this list.

So without further ado, here’s the top 10:

1. 1995: Pepsi, “Boy gets sucked into Pepsi bottle” (9.66 Ad Meter rating)

2. 1996: Pepsi, “Coke driver nabs Pepsi” (9.42)

3. 1995: Pepsi, “Pepsi vs. Coke drivers in diner” (9.41)

4. 1994: Pepsi, “A chimp experiment goes awry” (9.34)

5. 2002: Bud Light, “Romantic evening goes awry with satin sheets” (9.11)

6. 1996: Pepsi, “Frozen tundra” (9.09)

7. 1998: Pepsi, “Flying geese” (9.08)

7. 2004: Bud Light, “Owners demonstrate how their dogs fetch Bud Light” (9.04)

8. 1993: McDonald’s, “Jordan, Bird shoot hoops” (9.0)

9. 2004: Budweiser, “Football-playing Clydesdales turn to zebra referee to review” (8.99)

10. 1994: Doritos, “Chevy Chase gets fired from ad” (8.92)

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