Those Kardashian numbers don't add up

According to Page Six, the Kardashians have signed a ginormous deal with E!, the network that airs the family reality show Keeping Up with the Kardashians, plus various spinoffs.

We're talking $100 million for a four-year extension.

We checked with NBC Universal, the parent company, only to find out that the reports aren't quite all there.

"The story that ran this morning is grossly inaccurate," said spokeswoman Christel Wheeler, without going into further detail.

The new season of the family's TV bread and butter premieres on Sunday, March 15. Previous seasons have showcased Kim's weddings, Kourtney's childbirth and Khloe's marital collapse.

The show has launched the careers of sisters Kim, Khloe and Kourtney Kardashian, plus Kylie and newly minted supermodel Kendall Jenner. And it has positioned matriarch Kris as a hardball manager.

Her ex-husband Bruce Jenner is not part of the new deal, reports Page Six, adding that he's getting his own reality show, about his transition from man to woman.