Video premiere: Hey Rosetta! shoots 'Arrows'

Hey Rosetta! frontman Tim Baker isn't much for love songs.

"I've always struggled with the idealized form of true love that you're constantly presented with in entertainment and music as well," Baker says. But he gives those tired clichés a breath of fresh air on What Arrows, which has a new video premiering on usatoday.com.

Referencing destined love and Cupid's arrows, "it's about the manifestation of that true love in real life and what it feels like," Baker says. "The character in the song has just found that, and after doubting its existence for so long, is blown away by it."

The video was shot in a church in the small town of Seldom-Come-By (yes, really) on Fogo Island, in the seven-piece band's native Newfoundland. The presentation itself is simple — the group and their instruments, awash in projections of crashing waves as the song crescendos — but the song is equal parts anthemic, dreamy and meditative, calling to mind fellow Canadian indie-rockers Arcade Fire.

Which may come as no surprise: After all, producer Marcus Paquin has lent his touch to albums by Arcade, The National and Local Natives, and had a hand in Rosetta's latest effort Second Sight, now streaming on Spotify and out Jan. 27.

A follow-up to 2011 album Seeds, many of the tracks were inspired by Baker's own quest for greatness as a songwriter, but never feeling entirely sure that he succeeded.

"You want it to be the best song you've ever written, right after the other," Baker says. "I think a lot of the record has to deal with that process: about trying to enact the potential inside you, like all these beautiful ideas you can't put into words."

And with the title Second Sight, "it's trying to get a second look of things, and change one's angle slightly to see things in a different way."