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The fans have spoken.

This year's Ad Meter overall winner, plus category favorites, are here! See below to check out what ads stood out in 2024.

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You are now an official USA TODAY Ad Meter panelist. You'll take part in a tradition spanning more than three decades, rating the best commercials of the Big Game. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count, so be ready on game day!

All 33 Super Bowl Ad Meter-winning commercials from 1989 to 2020

Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion.

1989: American Express, “Saturday Night Live” (Ad Meter rating: 7.52)

1990: Nike, “Announcers and athletes” (8.17)

1991: Diet Pepsi, “New jingle spreads around the world” (8.52)

1992: Nike, “Michael Jordan/Bugs Bunny” (8.51)

1993: McDonald’s, “Jordan, Bird shoot hoops” (9.0)

1994: Pepsi, “A chimp experiment goes awry” (9.34)

1995: Pepsi, “Boy gets sucked into Pepsi bottle” (9.66)

1996: Pepsi, “Coke driver nabs Pepsi” (9.42)

1997: Pepsi, “Pepsi bears dance to Village People tune” (8.22)

1998: Pepsi, “Flying geese” (9.08)

1999: Budweiser, “Dalmatians get different jobs” (8.01)

2000: Budweiser, “Rex the dog recalls worst day” (8.09)

2001: Bud Light, “Cedric’s dream date goes awry” (8.63)

2002: Bud Light, “Romantic evening goes awry with satin sheets” (9.11)

2003: Budweiser, “Football-playing Clydesdales turn to zebra referee to review call on replay” (8.99)

2004: Bud Light, “Owners demonstrate how their dogs fetch Bud Light” (9.04)

2005: Bud Light, “Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses” (8.65)

2006: Bud Light, “A secret fridge stocks Bud Light” (8.39)

2007: Budweiser, “Crabs worship Bud ice chest” (8.56)

2008: Budweiser, “Dalmatian trains Clydesdale to make beer wagon team” (8.73)

2009: Doritos, “Crystal ball sees free Doritos” (8.46)

2010: Snickers, “Octogenarian actors Betty White and Abe Vigoda play in a casual football game” (8.68)

2011 (tie): Bud Light, “Dog sitter puts dogs to work” (8.35); Doritos, “Dog’s revenge for Doritos teasing” (8.35)

2012: Doritos, “Dog bribes cat owner” (8.82)

2013: Budweiser, “Horse and trainer reunited” (7.76)

2014: Budweiser, “Puppy Love” (8.29)

2015: Budweiser, “Lost Dog” (8.10)

2016: Hyundai, “First Date” (6.90)

2017: Kia, “Hero’s Journey” (7.47)

2018: Amazon, “Alexa Loses Her Voice” (7.18)

2019: NFL, “The 100-Year Game” (7.69)

2020: Jeep, “Groundhog Day” (7.01)

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